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The proof investors verify before writing a cheque

Three questions every investor asks before writing a cheque. Three answers you now have.

Complete all three and your ODDS Score™ climbs. A higher score means more mandate-matched investors find you — before you spend runway finding out in a pitch room.

284
founders scored this month
82
Stage 3 median score
89
top quartile score
Above-median founders attract 2.3× more investor views per week
01 — Story
PitchScore™

12 dimensions.
One number that moves.

Upload your deck. Get scored across 12 investor dimensions. See exactly which one is dragging your raise — and fix it before you pitch. Score 75 and you enter the matching database — one gate, every stage.

One gate: PitchScore™ 75, at every stage
Stage-weighted: the rubric already adjusts for where you are
Dimension
Elevator Pitch
Is the fundraising ask clear in the first 30 seconds? Amount, stage, use of funds.
Investors reject decks in 30 seconds if the ask isn't clear. This scores whether your opening lands.
Problem
Is the problem acute, quantifiable, and does it affect a large enough market to justify VC returns?
Is the pain acute, quantifiable, and large enough to justify VC-level returns?
Solution
Is the product differentiated? Does it solve the problem better than the status quo?
Does the product solve the problem better than the status quo? Is the differentiation real?
Demo
Is the product demo compelling? Does it prove the solution works at the claimed scale?
Does the live product prove the solution works at the claimed scale?
Founder’s Mindset™
Does the founder demonstrate resilience, self-awareness, and conviction of belief? Can they identify the single belief that, if true, makes this company inevitable?
Investor pattern match: founders who reach $100M exits demonstrate a specific mindset signature — not optimism, but structured conviction. This scores whether that signal is present.
Market
Is the market sizing credible and the TAM/SAM logic coherent? Does the founder understand market timing — why now, not five years ago?
Addressable market sized bottom-up, not top-down? Why-now narrative present? Investors reject 'X% of a $Y billion market' immediately — this scores whether the market logic is defensible.
Business Model
Is the revenue model clearly structured — recurring vs transactional, pricing logic, average contract value? Unit economics (LTV:CAC, CAC, payback) are scored in Financials (D11), not here.
Revenue model structured and legible? Recurring percentage stated? Unit economics belong in Financials — Business Model is about revenue architecture, not the numbers.
Traction
Does the revenue curve tell a compelling story? MoM growth, retention, verified MRR.
Does the revenue curve tell a story of momentum? Is growth verified or self-reported?
Moat
Has the deck neutralised the most obvious competitor objection? Is the moat named and compounding with scale (network effect, data, regulatory licence, brand)?
Competitive objection neutralised? Moat named and compounding?
Team
Does the founding team have domain expertise, complementarity, and relevant execution history?
Does the founding team have domain expertise, complementarity, and execution history?
Financials
Are unit economics (CAC, LTV:CAC, payback period) presented as a scannable row beneath the MRR chart? Runway in months? Growth projection tied to a specific falsifiable assumption? Unit economics live here — NOT in Business Model.
CAC | LTV:CAC | Payback as a scannable row? Runway in months not dollars? Growth projection falsifiable? This is the unit economics home — not Business Model.
Cap Table
Is the cap table clean? No red flags around concentration, unusual terms, or founder dilution?
Is the cap table clean? No red flags around concentration, unusual terms, or founder dilution?
02a — Stage
PathProven MRR™

Your stage is a fact, not an opinion. PathProven MRR™ is why.

Your stage is pulled directly from your payment processor via read-only API. Not self-reported. Verified. Revenue is pulled read-only from the payment processor. Unverified figures are marked as unverified in mandate-matched deal flow.

Every week without PathProven™ verification is a week investors see an incomplete profile. Revenue is pulled read-only from the payment processor. Unverified figures are marked as unverified in mandate-matched deal flow.

*For companies trading less than 12 months, ARR is calculated as latest monthly revenue × 12. Seasonality caveat applies. Connections are read-only — Verdict™ cannot initiate transactions or modify data.

Payment processor
Read-only API connection
✓ CONNECTED
Subscription billing
Read-only API connection
✓ CONNECTED
Card acquirer
Read-only API connection
✓ CONNECTED
Connections are read-only. The API token is revocable at any time from your account settings. Verdict™ cannot initiate transactions, modify data, or write to any connected account.
ARR → Stage mapping — The $100M Path™, Stages 1–8
Stage 1
SPARK
Pre-revenue
Stage 2
START
$0–$250K
Stage 3
SELL
$250K–$1M
Stage 4
SCALE
$1M–$3M
Stage 5
STRUCTURE
$3M–$10M
Stage 6
SYSTEMISE
$10M–$25M
Stage 7
STREAMLINE
$25M–$50M
Stage 8
SEGMENT
$50M–$100M
Stages 6–8 (SYSTEMISE → STREAMLINE → SEGMENT, $10M–$100M ARR) fall under VALLARIS™ M&A advisory. Verdict™ hands off at the $10M ARR boundary. Engage VALLARIS™ →
02b — Reach
PathProven Reach™

No revenue yet. But a strategic investor prices your user base at their own conversion rate.

Financial investors fund the P&L. Strategic investors fund the distribution. PathProven Reach™ pulls MAU, engagement, and retention directly from your analytics and email platforms — the signals a strategic acquirer runs before the P&L even exists. Every number is verified from source, not typed into a form.

PathProven Reach™ applies only at Stage 1 (SPARK). Once your payment processor shows the first dollar of recurring revenue, your profile automatically migrates to PathProven MRR™.

Connections are read-only. Verdict™ cannot modify data, post, or interact with any connected account. API tokens are revocable at any time from your account settings.

Product analytics
Pulls: MAU · DAU/MAU ratio · MoM growth
✓ CONNECTED
Email & audience
Pulls: active subscribers · open rate
✓ CONNECTED
Mobile app stores
Pulls: MAU · Day-30 retention
✓ CONNECTED
What strategic investors measure — Stage 1 (SPARK)
SignalWeight
MAU
Monthly active users — verified from your analytics connector
30%
DAU/MAU ratio
Product stickiness — the signal that separates a habit from a visit
25%
MoM growth
Month-on-month active user trajectory over the trailing 90 days
20%
Active subscribers
Email list size + open rate — verified from your email platform
15%
Day-30 retention
Mobile: verified from your app-store connector. Web: proxy from returning user rate
10%

Signal weights are calibrated against Stage 1 mandate data on the Verdict™ platform. Weights may update quarterly as mandate data evolves.

DRIVE™ VerdictStar™ Sample Profile
Discipline
79th
Radar
65th
Iron
72nd
Velocity
58th
Esprit
61st
SIGNAL
Velocity at 58th percentile — below the 60th threshold for founder-led sales. A fractional VP Sales engaged via Verdict Advise™ would directly address this gap before Series A.
03 — Team
VerdictStar™

Founder personality benchmarked against $100M outcomes.

Five DRIVE™ dimensions. Percentile-ranked against founders who reached $100M exits. A low Velocity score at SELL is a specific signal: sales support needed before Series A. Before $1M ARR, investors are betting on people. VerdictStar™ reads those signals before the first meeting.

VerdictStar™ is available on Analyst ($500/mo) and Principal ($1,500/mo) investor tiers, and Closer ($199/mo) and Scaler ($699/mo) founder tiers.

For investors · why it compounds

A moat, not a database.

A directory can be copied — buy the same list and you have the same rows. Verdict™ can’t, and the reason is structural. Every score is read from the deck, every dollar is verified at the source through a read-only payment connector, and every match and its outcome is logged.

That record compounds: each verified founder and each closed introduction makes the next match sharper — and none of it can be bought as a list. The score itself never leaves Verdict™; what a rival could scrape is the contact they already had, not the signal that made it worth having. The data is the moat; the matching is the compounding.

Start now
Every founder starts with PitchScore™.
Upload your deck. Get scored across 12 dimensions in 60 seconds. Know exactly what to fix before you talk to a single investor. Revenue or pre-revenue — PitchScore™ works at every stage.
Questions
What score does a founder need to be matched on Verdict™?

PitchScore™ 75. It is one gate at every stage — there is no stage-specific pass mark. Scores are stage-weighted, so the rubric already adjusts for where the founder is on The $100M Path™.

What is PitchScore™?

PitchScore™ is a 12-dimension score of what investors actually fund, read from the founder's deck and weighted by stage. Score 75 and the company enters the matching database.

How is revenue verified?

PathProven MRR™ pulls revenue read-only from the founder’s payment processor. It is not self-reported. Pre-revenue founders at Stage 1 use PathProven Reach™, which reads analytics, email and app-store connectors instead.

What does VerdictStar™ measure?

VerdictStar™ synthesises two inputs — the DRIVE™ assessment of entrepreneurial potential and the founder's LinkedIn track record — into one read on whether the founder can go the distance on The $100M Path™.